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British high street retailer River Island is really milking their celebrity designer Rihanna with the ol' long tease. Her collection won't be shoppable until March 5, but Rihanna already wore one of her jumpsuit for all the paparazzi to see, then there was a behind-the-scenes video, and now they revealed the ad campaign to coincide with its London Fashion Week debut. Both the campaign and the collection are nineties-tastic, with models Jourdan Dunn and Charlotte Free, among others, decked out in re-imagined overalls and cropped turtle-necks lounging on cars. We wouldn't expect anything less cool from the popstar-turned-designer, so take a look at the collection after the jump and prepare yourself for the launch in t-minus two weeks.