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The Top 30 American Designers, According to the Internet

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A detail from Michael Kors' Spring 2013 collection, via Getty
A detail from Michael Kors' Spring 2013 collection, via Getty

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Which American designer is the most searched on the internet? A ranking of the top 30 luxury fashion purveyors has been published by Digital Luxury Group, and the sportswear stalwart Michael Kors tops the list. Marc Jacobs followed in second place, and Ralph Lauren ranked third.

Keep in mind that the search was conducted between January and June of 2012, which may explain why Betsey Johnson—whose luxury line shuttered within that time frame—made the top ten, while some of the buzziest designers— like Alexander Wang and Jason Wu, who made major headlines last November and January, respectively—ranked lower on the list. Also, the survey was conducted right after the Michael Kors initial public offering, which may have inflated internet interest in the brand.

Nonetheless, the rankings offer some interesting insight into how designers are using the internet to bolster commercial sales. For example, accessories like handbags and wallets drove the bulk of traffic for number one and two brands, Michael Kors and Marc Jacobs. Also, despite fashion's obsession with shoes, they are only a tiny slice of the internet-search pie. Of all luxury fashion searches for American designer products, only 7.6% was devoted to footwear.

See the full listicle below:

1. Michael Kors
2. Marc Jacobs
3. Ralph Lauren
4. Calvin Klein
5. Vera Wang
6. Tory Burch
7. Kate Spade
8. Diane von Furstenberg
9. Betsey Johnson
10. Tom Ford
11. Alexander Wang
12. The Row
13. Hervé Léger
14. St. John
15. Carolina Herrera
16. Marchesa
17. Monique Lhuillier
18. Jenny Packham
19. Anna Sui
20. 3.1 Phillip Lim
21. Oscar de la Renta
22. Rick Owens
23. Donna Karan
24. Jason Wu
25. Proenza Schouler
26. Helmut Lang
27. John Varvatos
28. Zac Posen
29. Catherine Malandrino
30. Rodarte

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