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And Now, $70 Prom Dresses, Courtesy of Marchesa and JCP

A sample Pearl boutique, via WWD
A sample Pearl boutique, via WWD

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Georgina Chapman will be bringing her red-carpet looks to JC Penney in a new dress collection. Covering all of the collaboration's bases with the name Pearl by Georgina Chapman of Marchesa ("Pearl" for short), the collection intends to deliver Chapman's celebrity-adored designs to the everygirl for under $250. The dress designer explained, "[Pearl has] a slightly different attitude, a younger attitude, but it all comes from me. It retains the same sensibility and design aesthetic. I wanted it be fun. So a young girl can put on a dress and imagine she's about to have an incredible night out." Dare to dream, all you middle-of-no-where nobodies.

Though the first bout of dresses will be geared to prom ('tis the season), the collection will include all sorts of special occasion frocks, from "garden party" to "holiday party," for everyone from high school dance goers to fortysomethings, WWD reports. The rest of the collection, which will be delivered monthly in 15-piece installments, will largely retail for $70 to $100. The outlier pricing however, is $50 for a lace shell or a printed shell, and $250 for a long organza gown. You'll be able to find them in 250- to 300-square-foot shop-in-shops will live in 500 of JCP's dress department come March 1. Just look for the chandeliers that "add a touch of class," according to WWD.
· J.C. Penney to Launch Georgina Chapman Line [WWD]
· Marchesa Finally Makes Good on Those Diffusion Line Rumors [Racked]