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After a yearlong wait for Canadian brand Joe Fresh to launch online via JC Penney, the shop-in-shop is now live. The offering is massive and includes plenty of tees, sweaters, shirt dresses, peasant blouses, patterned trousers and shorts, button downs, and more in a bevy of different styles. Post up at your computer and get your $6 to $69 colorful basics here. And while you're at it, check out the Pearl by Georgina Chapman collection, which also launched today. Let's just hope the department store's servers are ready.
· Joe Fresh: A New Kind of Fast Fashion? [Racked]
· Confirmed: Joe Fresh To Launch E-Commerce via JCPenney [Racked]