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As our sister site reported back in January, E! is debuting a reality show starring Ryan Lochte, 28-year-old Olympic swimmer and the number one proponent of white boy grill wearing in the continental United States. And now it has an official air date (April 21), a name ("What Would Ryan Lochte Do?") and a trailer (It's amazing).
Rather than including any footage of his fashion line, which the reality show is supposedly going to document, the trailer spends its 30 seconds showing Ryan shirtless and trying to answer the question "What is the 'Lochte Edge?'" It's hard for us too, Ryan. Check it out after the jump.
· Ryan Lochte Confirms Fashion Line, Floats Reality Show Rumors [Racked]