Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Adam Levine Is Doing That Clothing Line With Kmart

New, 2 comments
Adam Levine via Getty
Adam Levine via Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Finally, more details on that vague collaboration between Maroon 5 frontman Adam Levine and Kmart: First, it's a men's line called 222 by Adam Levine for Kmart, and it's slated to debut this Fall. Second, he has created a page on so he can offer design preview, provide updates, and gather feedback and suggestions.

Right now his page is mostly populated by Tweets, including apologies for having laryngitis and expressing intense desire for "blueberry pancakes with tons of butter and maple syrup." There's also a couple videos that explain his love for denim and philosophies on clothes in general, and, eventually, there will be weekly contests with prizes including backstage passes and signed guitars. Looks like Levine isn't satisfied to just be a consumer, unlike some musicians we know saw that one time.
· Nordstrom's Comeback Continues With Focus on Cheaper Fashion [Racked]
· What You Need To Know About 2013's Surprise Monogram Revival [Racked]