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Two Reasons 'Fashion Star' Season Two Will Be a Bust

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Despite mediocre ratings, NBC's Fashion Star was renewed for a second season and will be premiering on March 8. Though the shop-instantly concept that set Fashion Star apart from other fashion reality shows will remain intact, there will be a few differences this time around.

For one thing, the show will be moving from Tuesdays to Fridays at 8:00 EST (not Sundays, at originally announced)—a slot where TV shows traditionally go to die. From a retail perspective, especially, it seems to undermine any excitement around the shop-instantly concept. NBC went to great lenghts to court a younger generation of viewers by recruiting stars like Jessica Simpson and Nicole Richie to host, but, unscientifically speaking, those younger viewers are typically out trying to get drunk or get laid on Friday nights, not watching TV. Who's going to be around to crash a website a 9:00 pm on Fridays?

Also, Express will be replacing H&M as the third retailer in the line up (Macy's and Saks are the other two), which takes at least some of the wind out of the show's sails. If nothing else, H&M knows how to generate a legitimate retail frenzy—as demonstrated by their monster collab launches and the crazy people who sleep on the sidewalk to shop them.

Of course, this is just our opinion and perhaps we're totally off-base. We're curious: Are you looking forward to season two of Fashion Star? Will you be staying in on Friday nights to watch and shop? Is there some kind of glass-half-full way to look at H&M's exit from the show? Speak your mind in the comments.
· Fashion Star Host Shake-Up: Elle Macpherson Out, Louise Roe In [Racked]
· 'Fashion Star' Crew Members Go on Strike, We Wonder If Season 2 Is Cursed [Racked]
· All Fashion Star coverage [Racked]