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Watch H&M's Crazy Elaborate Paris Fashion Show

Photo via <a href="http://www.wwd.com/eye/parties/hm-rocks-the-house-with-paris-fashion-show-6809873/slideshow/6809890#/slideshow/article/6809873/6809890">WWD</a>
Photo via WWD

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H&M returned to Fashion Week for the first time in eight years with a runway show at the Rodin Museum in Paris yesterday. While some critics have pointed out the irony of an H&M fashion show—the brand is known for mining designer collections to create cheaper versions of high-end styles, not directing the tide of fashion—the retailer appeared to put on a memorable show. The over-the-top set was an elaborate recreation of the world's coolest apartment, Cara Delevingne walked, and about a billion celebrities and top editors were there.

As for the collection, "We call it 'Modern Drama' with a bit of tailoring and uniform inspiration, and there's also a certain tomboy spirit there," says head designer Ann-Sofie Johansson. "We wanted it to be effortless and cool." Take a look after the jump.


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