Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
H&M returned to Fashion Week for the first time in eight years with a runway show at the Rodin Museum in Paris yesterday. While some critics have pointed out the irony of an H&M fashion show—the brand is known for mining designer collections to create cheaper versions of high-end styles, not directing the tide of fashion—the retailer appeared to put on a memorable show. The over-the-top set was an elaborate recreation of the world's coolest apartment, Cara Delevingne walked, and about a billion celebrities and top editors were there.
As for the collection, "We call it 'Modern Drama' with a bit of tailoring and uniform inspiration, and there's also a certain tomboy spirit there," says head designer Ann-Sofie Johansson. "We wanted it to be effortless and cool." Take a look after the jump.