Wikipedia Commons">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Store Employee Leaks H&M E-Commerce Launch Date

New, 1 comment
Photo via <a href=";M_Festival_Walk_Store.jpg">Wikipedia Commons</a>
Photo via Wikipedia Commons

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After several delays, rumors are circulating that Swedish fast-fashion retailer H&M finally has a launch date for a US e-commerce site.

SheFinds is reporting that an employee in a New York retail store leaked the news that a launch date of June 2013 was announced internally at a recent staff meeting. That's in line with H&M's official statement that a shoppable website would be ready by "the middle of 2013." We've reached out to H&M for confirmation, but have not heard back at the time of publication.

UPDATE, 10:00 am: Per an e-mail from an H&M press representative, the company's official stance on the matter is as follows: "We do not have a set date at this time."
· Confirmation Of A Launch Date For H&M's eCommerce Site [SheFinds]
· Boo: H&M's Fall E-Commerce Launch Delayed [Racked]