A Bullseye View">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Prabal Gurung's Target Ad is the RomCom You Wish Existed

Image via <a href="http://abullseyeview.com/video-prabal-gurung-target-ad-campaign-behind-the-scenes/">A Bullseye View</a>
Image via A Bullseye View

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

You've seen Prabal Gurung for Targets' flower-heavy collection, and heard the designer talk about love and happiness, but now you get to anticipate the collection all over again thanks to the just-released commercial. And the concept is...a RomCom trailer. Complete with guitar strummed love songs ("She's Got Something"? by Greg Holden, FYI) and a story arch, actress Olivia Thirlby stars in "Love." It begins when a boy-meets-Prabal-Gurung-clad girl, then they go on a first date, then get silly with trumpets and flowers, then there's some unexplained laughing and dancing, then a rainy-sad-going-away-in-a-taxi moment... You get it. Check out "Love" (coming to a Target near you on February 10) after the jump.

And for the story-behind-the-story:

· Prabal Gurung Talks Target Collab: "I Want People To Feel Happy!" [Racked]
· BOOM: The Entire Prabal Gurung x Target Lookbook Has Landed [Racked]