A Shirtless Marc Jacobs Recalls Diet Coke 'Hunks' of the '80s

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Marc 'n Diet Coke via WWD

Marc Jacobs has taken over the creative director reins of Diet Coke, formerly helmed by Jean Paul Gaultier (who took them from Karl Lagerfeld) for 2013. He's celebrating the soda's 30th anniversary by making over the bottles with references to "iconic looks and female empowerment from the Eighties, Nineties and Aughts, along with signature Jacobs motifs," as well as posing in a print campaign with Latvian model Ginta Lapina.

And speaking of the '80s, the promo video for the forthcoming make-over harkens back to the commercials of the '80s and '90s in which a "hunk" takes a "Diet Coke" break shirtless. Remember the glory of an original "hunk" after the jump.

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