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Mother Nature Is Trying To Crush Fashion Week

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Photo via <a href="">NYC Loves NYC</a>
Photo via NYC Loves NYC

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By all accounts, New York City is about to get hit by a massive blizzard. The rather adorable name of Nemo has been given to the impending storm, though there's nothing cute about the havoc it's already wreaked on the city. Eight to 12 inches of snow are predicted to hit the area over the next 24 hours, with gusty winds creating "blizzard conditions," according to the Weather Channel, and WWD notes that more than 500 flights into and out of the city have been cancelled.

The fashion community is not about to be deterred by a little thing like a blizzard, however.

WWD spoke with several prominent designers to see how they're handling the inclement weather. "New York Fashion Week takes place every year at this time, and anyone who partakes in it is used to the unpredictable winter weather in February," said Deborah Lloyd, president and creative director of Kate Spade New York. "The fashion crowd is far more resilient than people think — they see a snowstorm as the perfect opportunity to turn out their best winter looks with their boots and furs that they've been dying to wear all year. I can't wait to see what people will show up in at our [20th anniversary] party [Friday night]."

"We haven't really addressed it yet. Everything should go as planned," said a spokesperson for Prabal Gurung.

"We really do adapt to things," said Nicole Miller CEO Bud Konheim. "I was actually thinking of going out and buying a different jacket."

"Usually the snow melts quicker in Manhattan," a Jill Stuart rep adds, noting that the company will be sending car service for staff and double bagging the garments for extra protection.

Meanwhile, the hundreds of models, hair and make-up teams, and photographers who do the bulk of the scrambling around and the physical work during Fashion Week—and presumably do not have car service—are on their own.
· Designers Brace for Major Blizzard [WWD]
· All Fashion Week coverage [Racked]