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2011 and 2012 were when nail polish collabs hit critical mass: it seemed like every pop star, TV show, European country, and hit movie series was getting its own line of lacquers. But Nicole x OPI, the same line that produces the Kardashians' nail polish range, is now partnering up on three new colors with ... Special K. Yes, the cereal.
If you buy a box of the Kellogg cereal during the month of April, you'll also get the chance to win the three nail polishes, which are called Challenge Red-y (red, obvi), Prose & Confidence (turquoise), and Be Ama-Zing! (pink). There's also some kind of thing where you have to buy more boxes of cereal and sign up for their rewards club and stuff. But when was the last time you actually got a prize in your breakfast cereal? We'd stock up on Rice Krispies if they had eyeliner pencils in there.
· Pop Quiz: Nail Polish Color or Romance Novel Title? [Racked]
· OPI [Official Site]