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Cosmetic stalwart Shiseido, which just finished providing beauty looks at Marc Jacobs, Band of Outsiders, and other Fashion Week shows, has sworn off animal testing practices in Europe, except in "exceptionally rare cases in which the safety of an ingredient has been called into question," according to WWD. The European Union-wide ban on animal testing goes into full effect on March 11.
China is a different story. Because the country has strict policies regarding registration and licensing, the Japanese company must continue to perform specific tests on animals in order to comply. Basically, any ingredient new to the Chinese market is required to undergo some of these tests. Recall that Urban Decay recently refused to take its business into China, since the requirements didn't jive with their animal rights policies. You know what they say: One man's safety measure is another man's number on PETA's shit list.
· Urban Decay Tells China 'Thanks, But No Thanks' [Racked]
· Forbes Ranks the Richest Beauty Brands [Racked]