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Kate Spade Saturday, the little sister brand to Kate Spade New York, just opened its first store in Japan today (it's already Saturday there). The country is Kate Spade's second largest market to the US, but the company is going for more of a metaphorical, rather than money driven, meaning with its choice of its debut location. Per Kyle Andrew, senior vice president, brand director at Kate Spade Saturday:
"It's sending a signal about who we want to be. We want to be known to be forward. We want people to get excited about it. The Japanese are known for being very forward and kind of modern in their tastes."
According to the trade paper, the company is only in the process of looking at "potential locations for the brand's first U.S. store, possibly in New York or Los Angeles, and it is looking at other Asian markets but 'nothing is solid.'" Still, as usual in this brave new, globalized world, there's always the internet.
· Kate Spade Saturday Opens in Tokyo [WWD]
· First Look! What the Team at Kate Spade Saturday Wears to Work [Racked]
· Kate Spade's Saturday Will Launch Online and 6 Other Things You Need to Know About the New Brand [Racked]