Marc Jacobs Dons a Kilt to Shill Diet Coke

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The ads for Marc Jacobs' specially designed Diet Coke bottles just landed, and he chose to wear his signature kilt despite his recent proclivity for pajamas.

He's playing strong man to smiling pin-up girls in various outfits, which are designed to represent style through the decades. The images are also supposed to celebrate "female empowerment" but we're not sure how accurately a picture of a dwarfed Marc Jacobs dislodging a model from the bottle cap with a giant bottle opener reps empowerment. Still, it's Marc Jacobs so check out the video that corresponds to the print ads after the jump.

· Marc Jacobs Plays Strongman in Soda Ads [WWD]
· A Shirtless Marc Jacobs Recalls Diet Coke 'Hunks' of the '80s [Racked]
· Here Are Those Diet Coke Cans Marc Jacobs Designed [Racked]