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Sorry, showroomers: As of yesterday, Google is making it just a little harder for you to find your discounts. From now on, sponsored product listing ads will appear in mobile search results, Venture Beat reports, floating merchant listings to the top of the page and pushing Amazon listings down.
The mobile shopping ads will now work similar to the way desktop shopping ads do: the ad will appear when your search for a shopping-related term, like "laser-cut leather capes" or "heelless shoes." "People who see the ad can tap a product to learn more and potentially buy it, or tap the 'Shop on Google' link to browse other options on Google Shopping, which are sponsored results paid for by merchants," VentureBeat explains.
Consider it Google's way of saying, "Amazon may own e-commerce, but we own the internet."
· Google Adds New Globally Available Product Listing Ad to Mobile [Venture Beat]
· How Google Is Getting In on Amazon's Territory in 2013 [Racked]
· Are You Guilty of Showrooming? [Racked]