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H&M's Cos Brand Is Definitely Coming to America

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Image from Cos' current campaign
Image from Cos' current campaign

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Cos—H&M's sleeker, more professional cousin—is "for sure" coming to America, U.S. president of H&M Daniel Kulle told WWD. Currently Cos is available only in Europe, as is the recently launched, higher-end & Other Stories. But it sounds as though H&M has plans to share the wealth with their friends across the Atlantic.

"Everything is in the works and the plans," Kull said. "& Other Stories has the potential with other H&M brands to come to America. It looks very interesting for fashion-conscious females and is right-on [in terms of trend]. That's a brand we can take over to America. We can also take Cos, which has 70 or 80 stores. Cos for sure will be in America. We're looking for an opportunity to open Cos. We also have other, smaller brands, such as Cheap Monday. That's the recipe for growth."

No word on when, but if their US e-commerce launch plans—which have been pushed back three times so far—are anything to go by, it may be a while.
· H&M Making Aggressive U.S. Push [WWD]
· Store Employee Leaks H&M E-Commerce Launch Date [Racked]
· Introducing the Cos White Shirt Collection You Can't Have [Racked]