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Breaking: The see-through yoga pant crisis of 2013 is a go. LuLulemon Athletica, makers of cultishly worshipped yoga gear, have announced that a batch of their black luon women's bottoms has been recalled due to excessive sheerness. Per Lululemon.com: "Some of our bottoms were made with a batch of black luon that doesn't meet our standards so we've pulled them from our floors and our website."
The cause of the crisis is a bit of a mystery, as the company insists they haven't changed up their materials or their suppliers. And until that mystery is solved, they warn that a short-term shortage of luon pants could go into effect. "For the near term, there will be a shortage of some styles available to our guests," they write, but don't worry: "We are also exploring all opportunities to increase inventory levels as quickly as possible, so long as our standards are met."
If you believe a sub-standard pant has fallen into your hands, Lululemon is issuing full refunds or exchanges through their Guest Education Center, which can be reached at 1-877-263-9300 or firstname.lastname@example.org. Head here for all the details.
UPDATE: The media weighs in on whether this is a PR fail or a PR shopportunity. Head here for more.
· Black Luon Pants Shortage Expected [Lululemon]
· Don't Expect Lululemon to 'Play the Sale Game' [Racked]