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Now that the dust has sort-of settled on the Great Lululemon See-Through Yoga Pant Crisis of 2013, the media is weighing in with opposing views on what it means for the future of the brand.
In one corner, the gloom analysts. WWD predicts that the recall will result in "somewhat of a humbling moment for Lululemon" and points to Wall Street numbers: "The company's stock, which topped $70 this month, fell as low of $62 on Tuesday. On Wednesday its stock dipped slightly, shedding 20 cents to close at $63.88."
In the other corner, the optimists. Amy Odell of Buzzfeed Shift believes that the company's move to recall 17% of its black luon women's bottoms demonstrates a long-term commitment to customer service: "By recalling the pants and refunding people who purchased them, Lululemon is making its customers an important promise, the promise that it will do whatever it takes—including a nosedive in the stock market—to keep its customers from embarrassing themselves in exercise class."
She goes on to point out how rare this is in the world of fancy athletic tights: "Would American Apparel have your back like that if they unwittingly sold you see-through yoga bottoms? I think not," she writes.
But seeing as its literally your ass that could potentially be exposed here, we're curious about your feelings on the issue. Are you impressed with Lululemon's customer service? Or are you now wary of buying $70 yoga pants from a brand that can't guarantee their quality? Speak your mind in the comments.
· The Great Yoga Pants Recall Is Good For Lululemon [BuzzFeed Shift]
· Weighing Lululemon's Recall Woes [WWD]
· Lululemon Recalls See-Through Yoga Pants, Shortage Ensues [Racked]