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While online stores like Amazon are tripping over themselves to figure out how to offer faster shipping to customers at a price shoppers are willing to pay, Nasty Gal went ahead and decided to offer free shipping on all overnight orders of more than $150, Tech Crunch is reporting. They're the first fashion-focused site we know of to do that, and it's an e-commerce game changer, in our opinion.
Nasty Gal raised nearly $50 million in funding last year, and they're spending some of that cash money on making the shopping experience better for customers. "We are now confident we can support [these initiatives] from an operational perspective," founder Sophia Amoruso told Tech Crunch. "The reason we chose to do overnight is part of my vision to give our customers what they want when they want it. They can talk to us in real time, shop in real time, and now wear Nasty Gal in what's pretty close to real time. That's a really exciting and rare thing in the world of e-commerce."
Amoruso speaks the truth—that is rare. Immediate gratification is a problem e-commerce has not yet solved, and this effort on Nasty Gal's part is as close as we've seen in the US. (To be fair, the UK has had better and faster shipping options for years).
That said, the Nasty Gal customer has a very specific style and the look is not for everyone. What we're hoping is that this move puts pressure on other e-commerce sites to offer better, faster, and, yes, freer shipping options.
We conducted a poll last month asking Racked readers how much they'd be willing to spend on same-day shipping. The vast majority of people—more than 80 of you—said they'd be willing to spend around $10 to get their orders delivered the day they're placed if companies were able to offer the service. Waiting a few more hours and not paying a dime seems like it will be an extremely appealing option for all shoppers—not just the nasty gals of the world.
· Fashion Site Nasty Gal Flirts With Free Overnight Shipping To Encourage Shoppers To Splurge [Tech Crunch]
· Nasty Gal and 7 Other Startups Who Are Disrupting Fashion [Racked]
· Nasty Gal Debuts In-House Line Today With $88 Jeans [Racked]