:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/45347268/2013-3-peterpeter23.0.jpeg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Peter Som has 3.3 million Pinterest followers, which is, in a word, exceptional. So how does he do it? By just being Peter. He told Business of Fashion, "There's no real strategy, I have to say. [...] I actually do a lot of Pinterest myself and I'm assuming that's why there are so many followers — because it's really me and it's authentic and genuinely what I like." It probably has nothing to do with this board. [BoF]