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Peter Som has 3.3 million Pinterest followers, which is, in a word, exceptional. So how does he do it? By just being Peter. He told Business of Fashion, "There's no real strategy, I have to say. [...] I actually do a lot of Pinterest myself and I'm assuming that's why there are so many followers — because it's really me and it's authentic and genuinely what I like." It probably has nothing to do with this board. [BoF]