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PPR, the French fashion conglomerate that invests heavily in Yves Saint Laurent, Balenciaga, Alexander McQueen, and Gucci, among many more, is officially rebranding, so you'll be hearing a lot more about Kering in the future. The new name is meant to signify a focus on luxury as it drops its retail assets. You know what they say: luxury sharing is Kering. [BoF]