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Gwyneth Paltrow via Getty
Gwyneth Paltrow, the reigning Queen of lifestyle-choices-that-are-better-than-yours, is supposedly opening a blow-dry bar with her trainer Tracy Anderson, according to Cosmopolitan. The opening is slated for April 4 in Brentwood, CA, which means that not only would dueling celebrity driven blow dry business exist (hey Rachel Zoe and Robin Moraetes' Dream Dry in NYC), but they'd reignite coastal competition.
So far, there's no word on pricing, but Zoe's salon is the standard under $50 fare for one-off drys and then there's pricier membership fees, so hopefully Gwyneth's will be comparable on that front as well.
· Breaking! Gwyneth Paltrow and Tracy Anderson to Open a Blow-Dry Bar [Cosmopolitan]
· Rachel Zoe Denies Page Six's 'Completely Made Up Crap' [Racked]
· Goop's Latest Collab Is a Pair of $150 Sweatpants [Racked]