Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Victoria's Secret's younger brand PINK has sparked outrage among parents on Facebook for supposedly marketing to their teen and tween aged children with a Spring Break themed campaign called "Bright Young Things." The offending items include underwear with the words "Wild" and "Call Me" emblazoned on the crotch or backside region, plus ads like these.
Stirring the fury, company exec Stuart Burgdoerfer said at a conference over a week ago that "When somebody's 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that's part of the magic of what we do at Pink," Business Insider reports.
This magic has offended parents of teen and tweens in the US and they have taken to the internet to bring down the corruptors-by-underwear. They started a Facebook campaign called Dear Victoria's Secret: Pull "Bright Young Things", where you can read all the angry comments, and launched a Change.org campaign.
Still, Victoria's Secret maintains that they are not marketing to anyone who can't choose the "Call Me" thong for themselves. Company spokesperson told the Huffington Post that "In response to questions we recently received, Victoria's Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. 'Bright Young Things' was a slogan used in conjunction with the college spring break tradition."
· Victoria's Secret 'Bright Young Things' Slogan Has Parents Upset [Huffington Post]
· Victoria's Secret 'Sexy Little Geisha' Outfit Fuels Internet Outrage [Racked]