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Tory Burch is suing New York-based accessories wholesaler Bluebell Accessories Inc. for selling jewelry that looks too similar to her trademark (i.e. the same "TT" monogram that adorn her highly recognizable Reva ballet flats and has helped her reach billionaire status).
WWD reports that the company hired an investigator to order necklaces, earrings, rings and bracelets with the similar-looking logo back in November, then sent a cease and desist letter. According to Burch's lawyers, Bluebell co-owners Jessica Min and Sung Ki Min responded but "refused to provide reliable documentation evidencing their purchases and sales to date, as well as the supplier of the counterfeit goods being sold." Still, Burch is looking for a "permanent injunction and a list of suppliers of the counterfeit jewelry, as well as any profits garnered from the sale of the jewelry" plus "damages, attorney's fees and other costs." You know what they say: When you close one lawsuit, another one opens.
· Tory Burch Sues Bluebell Accessories [WWD]
· The 11 Richest Billionaires in Fashion According to Forbes
· Battling Burches Announce Ceasefire in Time for 2013 [Racked]