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Spinning gym Flywheel is trying its hand at retail with a big e-commerce launch this spring and a series of upcoming collaborations, WWD reports. Soon you can look forward to Flywheel branded Hanky Panky thongs, and well as goods from flip flop company Havaianas, t-shirt brand Junk Food, and apparel and accessories from a handful of other brands.
The company says that their focus on post-workout wear—also known as "regular clothes"—is because many people who spin there appreciate the convenience of buying clothes in a pinch before or after a workout. Or, you could just really try to remember your gym bag.
· Flywheel Bolstering Sportswear, Adding E-commerce [WWD]
· Lululemon Recalls See-Through Yoga Pants, Shortage Ensues [Racked]