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In light of 2,000 or so comments on China's Twitter-like platform, Sina Weibo, Vera Wang has decided to the end the "try-on" fee at the new Shanghai store (recall, that it was 3,000 yuan, or nearly $500, for a 90 minute appointment and tea). Announcing the change-of-policy, Wang told WWD yesterday, "We wish for all Vera Wang customers to enjoy the same standard of excellence worldwide. Treating our customers in a fair and equitable way remains a priority," before nothing that the store has only been open to preview appointments and will officially open on April 29.
The brand made the decision despite the fact that similar fees are standard in Shanghai in order to combat brand enemies like time-wasters and counterfeiters. Or as a staff member at Wang's Shanghai store explained before the fee was retracted, "A lot of high school and college students were coming here and weren't serious about buying a wedding dress so that's why we started the fitting fee."
· Vera Wang Nixes China Fees Amid Controversy [WWD]
· The $500 Chinese Try-On Fee Surprised Vera Wang's Team Too [Racked]