Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Barney's Shoppable Video Will Knock Your Adorable Socks Off

Image via Barneys
Image via Barneys

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Barney's released a new shoppable video on their website yesterday, and it is chock full of animated energy. Kinga Razjak hops, skips, avoids explosions, finds surprise hearts in her purse, etc. all while wearing the likes of Alexander Wang, Marissa Web, 3.1 Phillip Lim, and Carven. The entire video is shoppable, since there's a bar full of product links underneath the video, which scroll as Razjak's outfits change. The one downside is that it's hard to speed up or rewind, making it difficult to find a piece if it's already passed. Still, they're all available for shopping at the end. Head to Barney's to check it out.
· Marc Jacobs Is In a Movie And it Has Nothing to Do With Fashion [Racked]
· Ryan Lochte's Reality Show Trailer Is Everything We Hoped For [Racked]