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Uber-upscale department store Barneys New York is slowly eliminating it's more affordable contemporary branch, Barneys Co-Op. WWD reports that two of the biggest Co-Op locations—one on New York's Upper West Side and one at The Grove shopping center in LA—will be renovated and rebranded as regular Barneys by this summer.
Though WWD doesn't have official confirmation, they cite "sources close to Barneys" who tell them that the rebranding of two of the retailer's largest Co-op units is "a prelude to the transformation of its entire Co-op fleet, including the possible elimination of the nameplate from freestanding stores." In other words, the death knell is tolling.
The news comes among other changes for the store, which will hold its final Warehouse Sale next season. In lieu of the bi-annual sale, the retailer launched a permanent outlet site where customers can shop discounted items year round.
· Barneys New York Revamps Co-Ops [WWD]
· Breaking: Barneys Is Launching a Massive Discount Outlet Site [Racked]
· 5 Tips to Help You Score on Barneys New Outlet Site [Racked]