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DKNYPRGIRL on How Failing to Dress Celebs Can Help a Brand

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Licht via Getty

Two hours and 40 minutes along Tedx Times Square last night, Aliza Licht took to the stage to give a rundown of her job as Donna Karan International's senior vice president of global communications and DKNYPRGIRL. She recalls the dark days before every brand ever was on Twitter (2010-ish) and she was the voice behind "a fake" Twitter personality. Before she speaks to her coming out party at Teen Vogue's Fashion U in 2011, she recounts how a celebrity red carpet dressing moment gone awry went right for her thanks to social media. Enjoy after the jump.

Skip to 2:40:00 for Aliza
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