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Miuccia Prada got together with WWD for her typical heady interview. This time she was talking everyone's favorite collective buzzwords: democratic fashion. Below, find out why Prada costs so much and exactly where you won't be able to buy it, even if you can afford it.
"People [who] are intellectual leftists," she explained, "they say I am expensive and horrible, 'How can you sell clothes at that price?' Simply, it's the cost. If you pay people to do everything with the right system, things are expensive. And the same people that criticize the [dangerous production environments], when it comes to cost they like the inexpensive pieces because they think it's more democratic. This is an example of hypocrisy."
Beside a never-gonna-happen collab with H&M, what else should you refrain holding your breath for? E-commerce: "We don't like it. I don't care. My husband hates it and we think that, for luxury, it's not right. It's good in countries that don't have the shop nearby. [Otherwise] the choosing and sending home is too complicated. Personally, I'm not interested."
· The Interviews: The Mystique of Miuccia Prada [WWD]
· Prada Cut and Pastes Together Another Spring Film [Racked]
· Invite to Milan Fashion Week Get Lost? Here Are 7 Highlights [Racked]