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WalMart's Beauty Makeover Means Lots of Drew Barrymore

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Welcome to Beauty Wire, where we round up the day's biggest beauty news.


WalMart just promoted a new beauty department head, and here's some of what we can expect from the megachain in the coming year: a major emphasis on nail products, LED lights that make the beauty counter look like heaven, and a heavy push for Drew Barrymore's Flower makeup line, which is exclusive to the store. Also, they'd really appreciate it if everybody stopped shoplifting. [WWD]

ASOS has big beauty plans for the summer. Their "ASOS High" lineup includes tanning products from St. Tropez, multicolored macaron-inspired lip balms from Mor, a travel-ready line of rollerball fragrances from Cowshed, and packaging inspired by Zodiac signs. Gird your shopping carts. [Racked Inbox]

The latest beauty brand to launch an app is Bumble & Bumble. It's full of fun beauty-themed games, where you can win prizes like free B&B product samples or discounts on your next order. There's also a salon locator tool, of course, should you be less interested in playing video games and more interested in actually getting your hair done. [InStyle]

What will take over as the cool-girl hair color now that ombre is on the way out? Ian Michael Black (no, not the similarly named comedian) of Aveda predicts that apricot will be the next major hair hue. It's easier to do on lighter hair, so, sorry, Brunettes, but you'll be sitting the apricot season out. [Fashionista]

Be honest: does anyone really know what toner is for? Styleite talks to a couple of skincare experts about what the product is, why you should use it, and what brand will work the best for your skin type. Spoiler alert: people who sell toners think you should use their products. [Styleite]