clock menu more-arrow no yes

Filed under:

Makeovers

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Matches, the London retailer named one of Gwyneth Paltrow's favorite to shop online with a bottle of wine, is re-branding its name so that it's the same across all platforms. That means Matchesfashion.com will be emblazoned across the e-boutique as well as its brick-and-mortar locations. Add this to the list of UK retailers integrating the online and in-store experience for customers, or to use retailer's favorite new buzzword, make it "omnichannel." [Vogue UK]