Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Everybody Wants To Be the New Nasty Gal

Will the real Nasty Gal please stand up? Karmaloop, left. Nasty Gal, middle. Misguided, right.
Will the real Nasty Gal please stand up? Karmaloop, left. Nasty Gal, middle. Misguided, right.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Nasty Gal's meteoric rise in fashion over the past two years has been closely watched with awe—and in somes cases, apparently, envy. Fashionista published an article yesterday suggesting that Nasty Gal is setting the new e-commerce standard for fast fashion, and that the brand's success has spawned a whole generation of copy cat sites.

Fashionista makes a pretty good case. Citing brands from NY-focused Shop Young Love to UK import Misguided, there seem to be a handful of young labels with the same gritty-sexy point of view that makes Nasty Gal stand out. They also adhere to the same under-$100 price range that makes Nasty Gal so accessible.

Of course, whether the world truly wants or needs more cheap, sexy clothes is another question, but for now, at least, at least a handful of retailers seem to be willing to bank on Nasty Gal's forumla for success. Head to Fashionista to read the article, and let us know what you think in the comments.
· Who's the Next Nasty Gal? Meet the 7 Sites in the Running [Fashionista]
· Nasty Gal and 7 Other Startups Who Are Disrupting Fashion [Racked]
· Nasty Gal Is Considering Urban Outfitters Buyout [Racked]