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Lena Dunham did it last year, but in another instance of the fashion world embracing a slightly awkward, non-fashion upstart from a different industry, behold: Greta Gerwig for Boy. by Band of Outsiders. In fact, Gerwig attended the Met Ball last year along with Dunham and Dunham interviewed her this one time. The BFF girl crush is palpable.
But as for the lookbook, Gerwig is photographed by the brand's founder and creative director, Scott Sternberg, on Polaroid per usual. Keep an eye on the company's Tumblr for more pictures.
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