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Ryan Lochte's Fake Fragrance Commercial Is Actually Funny

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Welcome to Beauty Wire, where we round up the day's biggest beauty news.

Olympian, reality star, and sex idiot Ryan Lochte made a fake commercial for a fragrance called "Pool Water." The joke is sort of stolen from a Seinfeld episode, but the target audience for the video has never heard of Seinfeld, so no harm no foul. [People]

When Kate Middleton finally snagged her man, nail polish brand Butter London created a No More Waity Katie shade in her honor. Now that Will and Kate have a baby on the way, they have another Butter color named in their honor: the purple Pitter Patter (as in "of little feet"). [Refinery29]

Like everyone else on earth, the brains at Benefit Cosmetics are already obsessed with The Great Gatsby. In honor of the Jazz Age movie, they've created a new product collection with Art Deco packaging. The range includes powder and cream eye shadows, lip glosses, and other stuff that's way more Daisy than Jordan. [Vogue UK]

Collab champions OPI have teamed up with plenty of celebrities in the past. This time, though, the nail polish company is partnering with My Case Couture on a line of iPhone cases that feature splashes of popular OPI colors. You'll look so pulled-together when texting now. [InStyle]

Salma Hayek's CVS-exclusive makeup line Nuance is collaborating with Birchbox for a special limited-edition box. The goodies (which are available only to subscribers, sorry!) include body cream, volumizing shampoo, and ... a coupon to buy more Nuance products. [WWD]