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Ryan Lochte's Fake Fragrance Commercial Is Actually Funny

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Welcome to Beauty Wire, where we round up the day's biggest beauty news.


Olympian, reality star, and sex idiot Ryan Lochte made a fake commercial for a fragrance called "Pool Water." The joke is sort of stolen from a Seinfeld episode, but the target audience for the video has never heard of Seinfeld, so no harm no foul. [People]

When Kate Middleton finally snagged her man, nail polish brand Butter London created a No More Waity Katie shade in her honor. Now that Will and Kate have a baby on the way, they have another Butter color named in their honor: the purple Pitter Patter (as in "of little feet"). [Refinery29]

Like everyone else on earth, the brains at Benefit Cosmetics are already obsessed with The Great Gatsby. In honor of the Jazz Age movie, they've created a new product collection with Art Deco packaging. The range includes powder and cream eye shadows, lip glosses, and other stuff that's way more Daisy than Jordan. [Vogue UK]

Collab champions OPI have teamed up with plenty of celebrities in the past. This time, though, the nail polish company is partnering with My Case Couture on a line of iPhone cases that feature splashes of popular OPI colors. You'll look so pulled-together when texting now. [InStyle]

Salma Hayek's CVS-exclusive makeup line Nuance is collaborating with Birchbox for a special limited-edition box. The goodies (which are available only to subscribers, sorry!) include body cream, volumizing shampoo, and ... a coupon to buy more Nuance products. [WWD]