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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Fashion darling, Olympian, and soon-to-be reality TV star Ryan Lochte isn't hiding his ambition, which is to be the next Kim Kardashian: "Kim started from pretty much nothing, and now everyone everywhere knows who she is. That's what I want to do." Noted. [THR]