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Ashton Kutcher's T-Shirt Company Actually Looks Kind of Cool

Ashton Kutcher via Getty
Ashton Kutcher via Getty

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We can roll our eyes at celebrity clothing lines, endorsements in interview form at national magazines, and Ashton Kutcher in general, but—boy—are we suckers for great t-shirts. Kutcher launched an e-commerce company called Pickwick & Weller with two other co-founders last year, and they just introduced the 2013 collection. Its schtick is made-in-America tees that you can try-on at home for free before making a purchase. It's a surprisingly useful and simple concept made doubly surprising by a total lack of Kutcher's name on the product and most of the the website.

The site's major take-away? Fit is a big deal (their tagline is "one size never fits all"), or as Kutcher told ELLE, "In e-commerce [...] the consumer has to take a leap of faith in your product. Our edge is in providing a great product at a great price that you can get without leaving your living room, and backing all that up with world-class customer service." Head after the jump for a rundown of the site.

1. How the home try-on thing works: You complete the home try-on assessment (you'll answer about four questions like "how long do you like your shirts?" and "how loose do you wear your tanks?" Then you call them at (877) 738-6171 until 5pm PST, or send an email to to complete the order. They send you two shirts to keep for five days at no charge. Don't like them? Send them back. Like them? Pay for them; They're yours.

2. Shipping: Totally free, except for Alaska and Hawaii.

3. Returns: Within 30 days of the invoice date, excluding "final sale" items. After 30 days, merch will only be accepted by discretion of the staff for online store credit.

4. Exchanges: Within 90 days and shipping is free!

5. Pricing: Ranges from a $26 tank to $79 long tee.

6. Fun extras: The "Magazine" tabs includes full-length editorial features and original photograph on topics like the company's cotton source in California and office culture at fellow e-commerce platform Warby Parker.
· Why Ashton Kutcher Believes You Need to Own Quality T-Shirts [ELLE]
· Piperlime On Why the Brand Went From E-Tail to Retail [Racked]