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We can roll our eyes at celebrity clothing lines, endorsements in interview form at national magazines, and Ashton Kutcher in general, but—boy—are we suckers for great t-shirts. Kutcher launched an e-commerce company called Pickwick & Weller with two other co-founders last year, and they just introduced the 2013 collection. Its schtick is made-in-America tees that you can try-on at home for free before making a purchase. It's a surprisingly useful and simple concept made doubly surprising by a total lack of Kutcher's name on the product and most of the the website.
The site's major take-away? Fit is a big deal (their tagline is "one size never fits all"), or as Kutcher told ELLE, "In e-commerce [...] the consumer has to take a leap of faith in your product. Our edge is in providing a great product at a great price that you can get without leaving your living room, and backing all that up with world-class customer service." Head after the jump for a rundown of the site.
1. How the home try-on thing works: You complete the home try-on assessment (you'll answer about four questions like "how long do you like your shirts?" and "how loose do you wear your tanks?" Then you call them at (877) 738-6171 until 5pm PST, or send an email to firstname.lastname@example.org to complete the order. They send you two shirts to keep for five days at no charge. Don't like them? Send them back. Like them? Pay for them; They're yours.
2. Shipping: Totally free, except for Alaska and Hawaii.
3. Returns: Within 30 days of the invoice date, excluding "final sale" items. After 30 days, merch will only be accepted by discretion of the staff for online store credit.
4. Exchanges: Within 90 days and shipping is free!
5. Pricing: Ranges from a $26 tank to $79 long tee.
6. Fun extras: The "Magazine" tabs includes full-length editorial features and original photograph on topics like the company's cotton source in California and office culture at fellow e-commerce platform Warby Parker.
· Why Ashton Kutcher Believes You Need to Own Quality T-Shirts [ELLE]
· Piperlime On Why the Brand Went From E-Tail to Retail [Racked]