Balenciaga"> clock menu more-arrow no yes

Filed under:

Alexander Wang's First Balenciaga Ad Is Headless

Image via <a href="http://www.balenciaga.com/en_US/thehouse/campaigns#!fullscreen">Balenciaga</a>
Image via Balenciaga

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

For his first Balenciaga campaign, Alexander Wang took a more somber route than the house's star-studded and colorful ads of yore. Wang told WWD that he intended "very cinematic portrayal?with lots of emotion in contrast to the austerity bestowed in the show."

The model, who happens to be Kristen McMenamy, was shot by Steven Klein with her back turned toward the camera from the shoulders down. It certainly puts the spotlight on the clothes, but marry the faceless image with Nicolas Ghesquière's account of working under the Balenciaga higher ups and you'll have plenty to read into here.
· Alexander Wang Goes Cinematic for First Balenciaga Campaign [WWD]
· Nicolas Ghesquiére on Balenciaga: "I Was Being Sucked Dry" [Racked]