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Club Monaco Partners with Tumblr for Fall Lookbook

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For its fall lookbook, Club Monaco hopped on the street-style photography trend recently exemplified by brands including Cole Haan, and all the magazines that now hire the likes of Garance Doré and Tommy Ton to shoot editorials. Club Monaco's twist is that they hired photographer Justin Chung and are posting the results on Tumblr. And the faces in the lookbook aren't professional models, either: they're top Tumblr bloggers, including Betty Autier of Le Blog De Betty, Jules Sarinana of Sincerely Jules, and Bekah Stewart of A Well-Traveled Woman. — Jenna Sauers · Club Monaco Lookbook Fall 2013 [Official Site]
· All Lookbooks Coverage [Racked]