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Tamara Mellon, who made Jimmy Choo (the London bespoke shoemaker) into Jimmy Choo (the global brand), is, judging by her Twitter, preparing to launch a footwear company of her own. Mellon sold her stake in Jimmy Choo in 2011 for more than $800 million, and rumors that she was going to start a line started flying almost immediately. but a two-year non-compete agreement barred her from having anything to do with the footwear business. That agreement expired in February. Now Mellon has been Tweeting stuff like this:
Measuring my foot. The last time I did this was 15 years ago! twitter.com/TamaraMellon/s?— Tamara Mellon(@TamaraMellon) May 15, 2013
Me and Francesco, the most amazing last shoe maker. Back in the factories! twitter.com/TamaraMellon/s?— Tamara Mellon(@TamaraMellon) May 15, 2013
Tory Burch and Tommy Hilfiger are said to be among the investors in Mellon's new company, which has reportedly raised over £16 million in investment capital. Stores are planned for London, Los Angeles, New York. Brazil, Hong Kong, Qatar and Singapore. Mellon's line is believed to be launching under her own name.
— Jenna Sauers
· @TamaraMellon [Twitter]
· Tamara Mellon back in shoe business [Telegraph]
· Tamara Mellon Might Be Starting Her Own Lifestyle Brand [Racked]
· Tamara Mellon Is Leaving Jimmy Choo, So What Will She Do Next? [Racked]