Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
"We want to know what every product in the world is. We want to know who every person in the world is. And we want to have the ability to connect them together in a transaction," Neil Ashe, president and chief executive officer of the retailer's Global eCommerce unit, told WWD.
Ashe also said Walmart is "building a global technology platform whose goals are as simple, frankly, as they are audacious." They'll do that by continuing to tap into its "trove of data on consumers," while focusing on mobile, since half of Walmart's customers have smartphones these days. Which, of course, they know because they've been watching you.
· Wal-Mart's Plans for Digital Domination [WWD]
· How Walmart Intends To Revolutionize E-Commerce [Racked]
· 6 Mindblowing Missed Connections From America's Walmarts [Racked]