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JCP rep Cindy Crawford and CEO Mike Ullman in 2011
Of all Ron Johnson's questionable policies during his tenure at JCPenney, his declaration that e-commerce is "not a priority" was arguably the most curious. But Mike Ullman is here to make everything better now. The recently re-instated CEO says that "fixing" the Internet business is a top priority.
"Our store associates depend on the Internet to extend the sizes and styles, to sell something they don't have in the store, so we are in the process of putting that back together," he said at the company's annual meeting on Friday. According to WWD's recap of the event, Ullman expects e-commerce to start posting sales gains this year, after losing a "significant" portion of revenue last year. There was no comment on whether the company also remains committed to making "cute shit."
· Mike Ullman Spells Out Plans for Penney's [WWD]
· JCPenney's CEO: 'E-Commerce Is Not a Priority' [Racked]