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Welcome to Beauty Wire, where we round up the day's biggest beauty news.
Dove's "Real Beauty Sketches" campaign has become the most-watched online video ad ever, garnering more than 114 million views and 3.7 million shares—quite a tally for one of the year's most controversial ads. Head here for a list of complaints about it, or head here for one of the more obnoxious parodies the video has spawned. [HuffingtonPost]
· There are rules in fragrance making, apparently, but Estée Lauder is breaking them. Modern Muse, their first perfume launch in a decade, ignores standard industry practice of top, middle and base notes, including only two layers: "sparkling jasmine" and "sleek woods." They should have named it Rebel Without a Cause. [Refinery29]
· Stella McCartney and L'Oréal have decided to end their five-year partnership. The two have sworn to remain friends but are moving on with their lives with McCartney "pursuing its fragrances and beauty businesses" and L'Oréal "concentrating on its other brands." [WWD]
· New reports from a UK-based hygiene service say that 20% of women's bags have more bacteria than the average toilet. Bag linings, makeup, and hand and face creams are the biggest bacterial offenders.[BusinessInsider]
· And because Snuggles can only do so much, French underwear company Le Slip Français is raising money to create a line of "musk and pears" scented underwear for men. The scent will last through 30 washes, but the novelty of having your man's biz smell like a fruit basket might wear off faster. [Allure]
· In pursuit of its goal to become a prestige beauty destination, Amazon has launched a high-end men's grooming store, with a curated array of shaving, body, and skincare products. A rep said the site is focused on the man who "wants to be able to make purchases from one destination seamlessly." In other words, all the men we know.[WWD]—Alyssa Carroll