clock menu more-arrow no yes

Filed under:

Hold Up: Target Just Launched an In-House Bridal Collection

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hold the phone: Target just launched an in-house bridal collection. Brides can now shop for four styles of super affordable wedding dresses—and when we say super affordable, we're talking $69.99 to $129.99. For a wedding dress. Gowns come in sizes 2 to 28.

This appears to be an expansion of Target's existing Tevolio collection of 10 bridesmaid dresses and two flower girl dresses, which start at $69.99 and $24.99, respectively. Take a look at the new gowns after the jump.

Tevolio Women's Soft Satin Cowl Neck Bridal Gown, $99.99

Tevolio Women's Soft Satin Strapless Bridal Gown, $99.99

Tevolio Women's Soft Satin Cap Sleeve Bridal Gown, $129.99

Tevolio Women's Soft Satin Retouched Bridal Gown, $129.99

· Say "I Do" to Target's New Bridal Collection [A Bull'seye View]