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Rent the Runway, the designer-heavy rentable dress company, has nabbed one of the most sought after names in all of the endorsement circuit: Beyoncé. The strange thing(s) about the pairing is, first, that RTR is still a (very successful) start-up, and, second, that this is the first time Queen Bey has acted as a celebrity curator (The usual celebrity session goes a little something like this).
But whatever. Musicians do strange things when they're on tour, so here's your requisite press release statement with love from Beyoncé: "Making women feel confident and beautiful is something I've always been passionate about. That's why joining forces with Rent the Runway was so organic. It's more than just access to beautiful clothes; it's about making women look and feel their best." Excellent use of the semicolon, Bey!
Notably, most of dresses in the boutique are $50 and $75, which is the lowest price points even for renting (besides all the jewelry). Expect much bling, but if you want to rent the most Beyoncé of the Beyoncé looks, see below.
1. Secret H&M Beach Photoshoot Beyoncé
2. Getting a Slice of Pizza In Brooklyn Beyoncé
3. Bedtime Beyoncé: A Nightgown.
What you won't find? Sparkly boob-nipple body suits. For better or for worse.
· Rent the Runway's Jennifer Hyman Talks the Rising Cost of Prom [Racked]
· Rent the Runway Allows Users to Choose Dresses Based on Awkward Prom Pictures (And Some Really Cute Ones Too) [Racked]