Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

SoulCycle Founder Was Told 'Spinning Is Dead'

Glamour magazine EIC Cindi Leive and SoulCycle founder Elizabeth Cutler, via Getty
Glamour magazine EIC Cindi Leive and SoulCycle founder Elizabeth Cutler, via Getty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

When you're venturing out from the norm in any way, whether it's acting on a business idea or changing brands of peanut butter, you're going to have to deal with nay-sayers. But, thankfully for all the SoulCycle freaks out there, co-owner Elizabeth Cutler wasn't about to let that deter her, as she explained during a panel hosted by Glamour magazine at 92Y last night:

"I actually have this good friend of ours who, right as SoulCycle was starting, sort of took me aside and said 'Elizabeth, don't you know spinning is dead?'"

Now, that's a well-deserved "I told you so" moment.—Erika Graham

Update: An earlier version of this story reported that Culter's friend told her that "spinning is gay." Our reporter misheard Culter. The actual quote is, "Elizabeth, don't you know spinning is dead?"
· Jake Gyllenhaal Wears A Man Bun While He Spins at SoulCycle [Racked NY]
· What The Team Behind SoulCycle Wears To Work [Racked]