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Watch Matt Lauer Puzzle Over Jockey's New 3D Bras

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Jockey International has set out to solve the problem of bra fit with a so-called "fit kit" that measures breast size by volume rather than the standard A, B, C, ad infinitum, and Matt Lauer and Al Roker were made to discuss it on the Today Show. For reference, the way Jockey's system work is that the company sends users the kit with ten plastic cups that account for breast shape, and the user measures herself and places the correct sizes in the bra for a cool $60.

While one host plays lady commiserator with the stylist "expert" recruited to discuss, Matt and Al play confused onlookers: "Wait, wait, wait: So you get a fit kit in the store so you go in a try on certain cups? Obviously by the time you get home, its too late," Matt questions [emphasis added]. Sorry, Matt. That's how shopping works. You buy something, and you're stuck with it. Always. Check out the video after the jump and for more info on the kit, The New York times discusses it in full.

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· New Jockey Bra Uses New Sizing to Account for Sizing [Today]