/cdn.vox-cdn.com/uploads/chorus_image/image/45338650/2014_5_Lara-Stone-Calvin-Klein.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Buried in a wonky, statistic-heavy WWD article about how fashion brands are using video is this interesting little nugget: The power balance appears to have shifted from Facebook to YouTube when it comes to driving traffic to brands. Fully 4 in 10 consumers visit a store either online or in person as a direct result of watching a video online.
WWD also reports that fewer brands registered Facebook as a top driver of traffic last year, according to L2 Think Tank, and that the percentage of brands who registered YouTube as a top platform for referral traffic doubled from 20% to 40% between 2011 and 2012. That's a lot of numbers and percent symbols that say the era of the status update may be on the way out, y'all.
· Measuring Online ROI: Brands Turn to Video as Consumer Yardstick [WWD]
Loading comments...